Annapurna Ventures and The Net Value join the project
AppsBuilder official market launch
Reached 1M adv requests; first CMS sold
2,000 apps sold in the stores
1,000,000 apps downloaded
€1.5M raised from venture capital funds Vertis Venture and Zerninke Meta Ventures
reached 500,000 members
AppsBuilder is the new all-in-one tool to create, manage and promote apps in a cost-effective way and with no coding skills. The project was born in 2010, when the two computer engineers Luigi Giglio and Daniele Pelleri acknowledged the mobile as the major technology shift of our times and decided to develop an intuitive app platform to create, edit and promote mobile apps with no programming skills at all.
Our mission is to innovate the mobile development industry, turning what is currently a time-consuming and skill-requiring process into a simplified practice. Thanks to a wide range of promotional and CRM tools, we aim at helping professionals and small businesses build their mobile presence, assisting them throughout all the stages, from developing an app to marketing their products and services among their mobile audience.
We are a venture backed company by Vertis Venture and Zernike Meta Ventures with a funding of €1.5 million, always looking into new ways of stepping up our services to offer our customers the best app development solution and join together the mobile revolution.
Daniele's interest in IT and coding goes back to his childhood, when one of his favourite pastimes was Bash and C programming. He strengthened his skills studying computer engineering at the Politecnico of Turin, where he met Luigi - AppsBuilder's cofounder - in 2005. Before deciding to set up AppsBuilder, he gained experience in web marketing, SEO, social media and online data analysis working for several web agencies.
Born in Burkina Faso from Italian father and African mother, Luigi studied at French schools until the age of 17. Then he moved to Turin to study computer engineering at the Politecnico where he met Daniele, with whom he shared the same interest in programming and the mobile industry. From their entrepreneurial drive and technical skills took shape AppsBuilder's project in 2010.
Alessandro graduated in “Economics and Social Sciences” at Bocconi University, strengthening its quantitative skills through market analysis studies. He worked as an investment analyst for Annapurna Ventures, Appsbuilders’ first seed investor. He was involved in the funding of AppsBuilder, which later joined as CFO. He is also board member at Il Secolo XIX, Liguria's leading newspaper, advising on strategic digital development.
As an Italian venture capitalist and entrepreneur, Massimiliano Magrini has been involved in the founding and management of some of the most innovative technology businesses in Italy. Acknowledging search engines' revolutionary power, he launched Altavista (2000) and then Google (2002) onto the Italian market, building from scratch one of the most successful companies on the Italian media & technology market. He then founded Annapurna Ventures in 2009, an Italian seed fund focused on technology startups and then co-founded United Ventures, the leading technology firm in Italy. Massimiliano's contribution to technology, innovation and entrepreneurship has been widely recognized by the most prestigious field associations and forums, including the Aspen Institute, Ambrosetti TEH, the Ministry of Economic Development and the American Chamber of Commerce.
Internet Senior Executive, Startup Advisor and Business Angel, Moneta can boast over 15 years of experience as a manager of international companies dealing in the Internet industry. He launched onto the Italian market the internet startups Xing AG and jobpilot AG, of which he was General Manager. He was also appointed European Marketing VP based in Germany for Monster Worldwide. He contributes to Digital Innovation as evangelist, trainer and consultant for associations of managers and large companies. In 2005, Moneta's entrepreneurial skills were acknowledged by the prestigious Manager of Excellence Award by Manageritalia.
Also partner of Annapurna Ventures, Mario Mariani founded the startup incubator The Net Value in 2009, nurturing and funding some of the most promising startups of our times, including AppsBuilder. He co-founded Tiscali in 1998 with the role of SVP Media & VAS and then he was appointed CEO in 2006. After graduating in Technology and Innovation Management, he gained significant experience in digital media and ICT in Video On Line (later Tin.it) and in economic development agencies (BIC and Consorzio 21).
After a 15-year career in several international companies as CFO (Arthur Andersen & Co, Bell Atlantic, Avon, Gruppo Société Générale), Andrea Mattei was CFO of the Italian leading publisher DeAgostini from mid '90s to 2000, being in charge of several business development projects in foreign countries and various fields. Since 2000 he has been working as Chief Operating Officer and Advertising Executive Chairman for the Italian Media Group Class Editori, Italy's leading magazine and newspaper publisher as well as radio and TV broadcasting corporation.
Annapurna Ventures is a venture capital firm founded in 2009 by Massimiliano Magrini, the manager who launched the Italian branches of Google, Spray Network and Altavista. Annapurna's mission is to spot and support the most disruptive innovations in the digital media industry, nurturing startup companies through a proactive investment process. Annapurna Ventures provides mentorship, industry expertise, business networking as well as financial and strategic coaching.
With € 80 million assets, Vertis is an Italian independent asset management company based in Naples, with a paid in capital of € 1.8 million and registered in the Bank of Italy’s SGR bulletin-board. Thanks to its three closed-end funds - Vertis Capital, Vertis Capital Parallel and Vertis Venture - Vertis is able to financially support companies throughout all the stages of their life-cycle, from their early phase (startup) to more consolidated stages (expansion and buy-out).
ZernikeMeta Ventures (ZMV), holding company specializing in finance for innovation and new businesses creation, is an Italian-Dutch joint venture between Zernike Group and META Group both having decades of experience in early stage finance. ZMV manages seed funds and start-up capital addressing entrepreneurs with global ambitions and local roots. Since 1987, Zernike and META have managed more than 200 million euro for the seed and start-up financing, investing between 200,000 and 1,000,000 euro in more than 250 companies and getting returns higher than the European sector average with 180 exits.
The Net Value is a startup incubator based in Sardinia that provides managerial and strategic support to the most promising digital startups of our times, with the goal of turning ideas into successful and international companies.