english

Project start

08.2010
Annapurna Ventures and The Net Value join the project

04.2011
AppsBuilder official market launch

05.2011
Reached 1M adv requests; first CMS sold

10.2011
2,000 apps sold in the stores

11.2011
1,000,000 apps downloaded

05.2012
€1.5M raised from venture capital funds Vertis Venture and Zerninke Meta Ventures

08.2012

About AppsBuilder

Joining the mobile revolution

AppsBuilder is the new cross-platform tool to create apps in a cost-effective way and without having any coding skills. The project was born in 2010, when the two computer engineers Luigi Giglio and Daniele Pelleri acknowledged the mobile as the major technology shift of our times and decided to develop a do-it-yourself app platform to create, edit and promote mobile apps with no programming skills at all.

Our mission is to innovate the mobile development industry, turning what is currently a time-consuming and skill-requiring process into a simplified and intuitive practice to allow professionals and small businesses to deploy cost-effective mobile apps and get them published on the major app stores.

We are a venture backed company by Vertis Venture and Zernike Meta Ventures with a funding of €1.5 million, always looking into new ways of stepping up our services through our top performing platform and our team's dedication to offer our customers the best app development solution and join together the mobile revolution.

- Daniele Pelleri
  
  CEO
  
  Daniele's interest in IT and coding goes back to his childhood, when one of his favourite pastimes was Bash and C programming. He strengthened his skills studying computer engineering at the Politecnico of Turin, where he met Luigi - AppsBuilder's cofounder - in 2005. Before deciding to set up AppsBuilder, he gained experience in web marketing, SEO, social media and online data analysis working for several web agencies.
- Luigi Giglio
  
  CTO
  
  Born in Burkina Faso from Italian father and African mother, Luigi studied at French schools until the age of 17. Then he moved to Turin to study computer engineering at the Politecnico where he met Daniele, with whom he shared the same interest in programming and the mobile industry. From their entrepreneurial drive and technical skills took shape AppsBuilder's project in 2010.
- Stefano Pepe
  
  Head of Sales
  
  Internet-addicted since early '90, Stefano become a business consultant at the beginning of 2000. His main experience is in web marketing, project management, online business modeling, online relationship models (direct mailing, communities, social networks) and content curation. He has been working for AppsBuilder since 2011 as a business developer, turning clients' needs into revenues and loyalty.
- Alessandro Perrone
  
  CFO
  
  Alessandro graduated in “Economics and Social Sciences” at Bocconi University, strengthening its quantitative skills through market analysis studies. He worked as an investment analyst for Annapurna Ventures, Appsbuilders’ first seed investor. He was involved in the funding of AppsBuilder, which later joined as CFO. He is also board member at Il Secolo XIX, Liguria's leading newspaper, advising on strategic digital development.
- Massimiliano Magrini
  
  HC
  
  As an Italian venture capitalist and entrepreneur, Massimiliano Magrini has been involved in the founding and management of some of the most innovative technology businesses in Italy. Acknowledging search engines' revolutionary power, he launched Altavista (2000) and then Google (2002) onto the Italian market, building from scratch one of the most successful companies on the Italian media & technology market. He then founded Annapurna Ventures in 2009, an Italian seed fund focused on technology startups and then co-founded United Ventures, the leading technology firm in Italy. Massimiliano's contribution to technology, innovation and entrepreneurship has been widely recognized by the most prestigious field associations and forums, including the Aspen Institute, Ambrosetti TEH, the Ministry of Economic Development and the American Chamber of Commerce.
- Cipriano Moneta
  
  Board member
  
  Internet Senior Executive, Startup Advisor and Business Angel, Moneta can boast over 15 years of experience as a manager of international companies dealing in the Internet industry. He launched onto the Italian market the internet startups Xing AG and jobpilot AG, of which he was General Manager. He was also appointed European Marketing VP based in Germany for Monster Worldwide. He contributes to Digital Innovation as evangelist, trainer and consultant for associations of managers and large companies. In 2005, Moneta's entrepreneurial skills were acknowledged by the prestigious Manager of Excellence Award by Manageritalia.
- Mario Mariani
  
  VC
  
  Also partner of Annapurna Ventures, Mario Mariani founded the startup incubator The Net Value in 2009, nurturing and funding some of the most promising startups of our times, including AppsBuilder. He co-founded Tiscali in 1998 with the role of SVP Media & VAS and then he was appointed CEO in 2006. After graduating in Technology and Innovation Management, he gained significant experience in digital media and ICT in Video On Line (later Tin.it) and in economic development agencies (BIC and Consorzio 21).
- Andrea Mattei
  
  After a 15-year career in several international companies as CFO (Arthur Andersen & Co, Bell Atlantic, Avon, Gruppo Société Générale), Andrea Mattei was CFO of the Italian leading publisher DeAgostini from mid '90s to 2000, being in charge of several business development projects in foreign countries and various fields. Since 2000 he has been working as Chief Operating Officer and Advertising Executive Chairman for the Italian Media Group Class Editori, Italy's leading magazine and newspaper publisher as well as radio and TV broadcasting corporation.
- Annapurna Ventures
  
  Annapurna Ventures is a venture capital firm founded in 2009 by Massimiliano Magrini, the manager who launched the Italian branches of Google, Spray Network and Altavista. Annapurna's mission is to spot and support the most disruptive innovations in the digital media industry, nurturing startup companies through a proactive investment process. Annapurna Ventures provides mentorship, industry expertise, business networking as well as financial and strategic coaching.
- Vertis
  
  With € 80 million assets, Vertis is an Italian independent asset management company based in Naples, with a paid in capital of € 1.8 million and registered in the Bank of Italy’s SGR bulletin-board. Thanks to its three closed-end funds - Vertis Capital, Vertis Capital Parallel and Vertis Venture - Vertis is able to financially support companies throughout all the stages of their life-cycle, from their early phase (startup) to more consolidated stages (expansion and buy-out).
- Zernike Meta Ventures
  
  ZernikeMeta Ventures (ZMV), holding company specializing in finance for innovation and new businesses creation, is an Italian-Dutch joint venture between Zernike Group and META Group both having decades of experience in early stage finance. ZMV manages seed funds and start-up capital addressing entrepreneurs with global ambitions and local roots. Since 1987, Zernike and META have managed more than 200 million euro for the seed and start-up financing, investing between 200,000 and 1,000,000 euro in more than 250 companies and getting returns higher than the European sector average with 180 exits.
- The Net Value
  
  The Net Value is a startup incubator based in Sardinia that provides managerial and strategic support to the most promising digital startups of our times, with the goal of turning ideas into successful and international companies.