With millions of apps currently available across major app marketplaces, simply publishing an app with unique features and incredible design is no longer enough. In fact, according to the latest studies over 80% of Apple App Store’s 1.2 million apps are not getting enough visibility through rankings to drive downloads.
Whether you’re preparing to launch a new app or looking for ways to increase downloads, this 20-page guide will walk you through app promotion basics you need to know to drive more traffic to your app store and increase app installs. By the end of this ebook, you’ll be ready to create an app promotion strategy that includes:
- App Store Optimization (ASO): Keyword & Conversion Optimization
- Paid Acquisition: App Install Ads (Search & Social)
- Viral Acquisition: Online & Offline Discoverability